Looking to the most reputable specialists helps to ensure that you're receiving the most precise, up-to-date, and helpful search engine optimization advice available. With that in mind, in this guide we comprise 20 top search engine optimization experts and clarify why they're worth pursuing.
The Way SEO Specialists Can Help WordPress Users Before we dive into the listing, it's worth mentioning exactly what makes someone a specialist, versus somebody who just appears to be all talk and no action. The people that made it with this list are pros mainly due to the depth of expertise that they have in advanced SEO, and also how they have leveraged that expertise into other complementary areas of internet marketing (which is pretty much all of 'em).
While any search engine optimization beginner who's been able to rank for a long-tail keyword with low rivalry can write a blog post about how they did it (and then of course never upgrade it), those experts are far more advanced than that. They've dug deeper to SEO and understand how to do all the dirty work which comes with position for highly competitive keyword phrases, working together with innovative tools, tailoring SEO demands for e-commerce purposes, analyzing all sorts of different sets of information, fine-tuning site code for the search engines, and much more.
Many operate their own successful businesses on the internet and have helped numerous additional business sites get more traffic. Some have been dabbling in SEO because the mid-90s, back when many of us were wee nippers.
These individuals are the real deal, plus they all have the experience and reputations to up them. Follow their upgrades and you'll never have to be concerned about getting duped ever again by people who keep circulating outdated or just plain wrong search engine optimization advice on the internet.
Dave Naylor
Dave Naylor is the head of internet search marketing and managing director at Bronco, a creative digital marketing agency. He got his start in the digital marketing and advertising world back in 1998, founding Bronco at 2003 and working with several international companies since then. He regularly speaks at industry conferences and writes blog posts on his website about all sorts of useful stuff associated with SEO and Google news.
Eric Siu
Eric Siu is the CEO of Single Grain, a digital marketing agency that has worked with large brands like HostGator, Turbo Tax, and Mint. He was the prior growth team leader in Treehouse and has done consulting work for several Fortune 500 firms and venture-backed startups. Eric is a regular contributor to reputable sites including Search Engine Watch and Entrepreneur, and he runs a site at Growth Everywhere where he covers business, entrepreneurship, and, needless to say, SEO.
Rand Fishkin
Rand Fishkin is the creator of one of the most popular and authoritative sites out there on SEO and online advertising, Moz (previously SEOmoz). He was CEO from 2007 to 2014 and now focuses on product and advertising as the "Wizard of Moz" while still contributing frequently to the blog. Has given several people speaking presentations at large companies, such as Google, Facebook, and Microsoft.
Brian Dean
Brian Dean is the founder of Backlinko, a traffic production business which specializes in link building, SEO, content marketing, and conversions. He helps business owners that 've been beat down by Google so they can obtain their ranks and search traffic up using specialized strategies you can't actually find anyplace else. Neil Patel has called him "the best in the business" when it comes to link building. He also offers a free newsletter filled with proven SEO and traffic hints that anyone with a website can use.
Danny Sullivan
Danny Sullivan is the founding editor of Search Engine Land, another one of the very well-known and authoritative search engine optimization blogs on the web. He's also the founder of the popular and connected website, Marketing Land. Believe it or not, Danny has actually been writing about how search engines work since 1996, practically back before Google actually existed. He also 's been referred to as the Godfather of SEO and marketed another successful SEO website he founded -- Search Engine Watch -- again in 2006 for $43 million.
Eric Ward
Eric Ward has been a "linking strategist since the dawn of time," based on his Twitter bio. He claims to have actually kicked off the web's first link building services way back in 1994 and has helped tremendous websites like Amazon, PBS, and Weather.com execute successful link building campaigns. He also 's been a frequent contributor to Search Engine Land and ClickZ as well as a speaker in many major industry events. He publishes a superior newsletter at LinkMoses Private, full of linking strategies, question and response fashion hints, customer case studies, news, and much more.
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