SEO Copywriting: 17 Powerful Keys (Upgraded for 2017)
Knowing SEO is great.Knowing Copywriting is excellent.
However, When you can do BOTH?
That's When you can slap an "S" on your chest...
...because You are going to be unstoppable.
And Now I have something which will make you feel as though you have SEO superpowers:
17 Insanely actionable SEO copywriting tips that you can use at the moment.
Notice: This post was first printed in 2015. I recently gave it a much needed update. I also added a lot of new tips I recently learned. Enjoy!
Once You have added several Bucket Brigades, proceed onto technique #3...
Now's Super-smart Google does not care how many times you cram a key word into your article.
Instead, It pays close attention to Latent Semantic Indexing (LSI) key words. (LSI Key words are a fancy method of saying: "synonyms and closely related phrases")
And These LSI keywords help Google understand what your page is about.
For Example, let's say that you write an article optimized around the keyword "cars".
How Does Google know whether your page is about:
- Automobiles the Automobile
- Automobiles the film
- The 1970s rock band (with awful hair)
- The Canadian Aviation Regulations (CARs)
The Answer? LSI key words.
For Example, if Google sees a webpage with LSI keywords like this...
...they Understand the page is all about the cars you drive.
However, If Google sees a page such as this...
...they Know it's about Cars the movie.
So How do you add additional LSI keywords into your content?
I will explain with an example:
Let us State your key word was "playstation RPGs".
First, Search for that key word in Google:
Then, Scan the page for bold words and phrases that are not the keyword you just typed in.
Here Are several examples from Google's first page:
See How Google bolds words such as "Final Fantasy VIII" and "PS1"?
This Means that Google considers those terms VERY much like the keyword you just searched for.
(In Other words, LSI key words)
Finally, Sprinkle these bold terms to your content...
A While back I published a article called, "Why Google Hates Your Website (Hint: It Has Something to Do With TrustRank)":
With This post I made a decision to go after a key word my opponents wouldn't bother targeting...
...even Though it gets an adequate number of searches.
What Was the keyword?
"Google Hates my website"
Think It or not, I didn't pull this keyword from thin air.
I Chose this keyword because I saw A LOT of people in SEO forums stating things like this:
And If people post something at a forum, you can bet your butt they also search for precisely the same thing in Google.
So I decided to use a version of the key word in my article:
Today, Besides rank #1 for my goal keyword ("Google TrustRank")...
...when Someone searches for "Google hates my site" (and other variations of that search), I appear in the top place:
How Do you use this technique to get more traffic?
First, Boost your page just like you usually would (should you need a hand, look at these 14 advanced on-page search engine optimization strategies).
But Before you hit "publish", scan forums for phrases and words people tend to use around your topic.
For Example, let's say your main keyword was "organic vegetable gardening".
You'd search in Google with inurl:forum + "organic vegetable gardening":
This Will produce a bunch forum threads around that subject:
Skim The first couple of threads that you find.
When You find a phrase that looks like a good match...
Skim The first few threads that you discover.
When You see a phrase that seems like a fantastic match...
...search That phrase Google:
If A good deal of results pop up (like for this instance), add those words and phrases to your post.
And You are good to go.
Look:
Most People today believe SEO copywriting is all about placing words.
But In my experience, the STRUCTURE of the articles is equally as important as the writing itself.
And What better place to locate proven content constructions than Udemy?
(In Case you're not familiar with Udemy, it's a huge directory of online courses)
Here's The way it is possible to utilize Udemy to make your next bit of content 2-3x more compelling:
First, Head over to Udemy and input a key word.
For Example, let us say you're writing a blog post about photography. You would search for "photography":
Udemy Will show you all of their favorite photography classes:
Next, Pick a course with a lot of reviews.
Here is one:
After You pick a course, have a look at how many individuals have already registered in it.
As You're able to view, over 70,000 individuals have enrolled in this photography course:
Do You see how huge this is?
You're Looking at content which 70,000 people have shelled out cold hard cash to get access to.
That Means you do not need to rely on your Spidey sense. You KNOW there is going to be demand for your own content.
Countless Of individuals have already voted...using their pockets.
Now:
After You've discovered a favorite course, scroll right down to the "Curriculum" section.
That's Where you will get the proven arrangement you can use for your next blog article, movie or infographic:
Obviously, You don't want to tear off the teacher's course. However, You are able to use bits and pieces of this program for the outline:
Now Which you have your outline, it is almost time to put pen to paper.
Before You do, make sure to read another technique on my listing...
...and You are ready for secret #4.
Bold promise? Definitely.
However, Remain with me.
What's The big secret I'm speaking about?
Create Your own keywords.
I will explain.
If You search for your brand in Google, you likely rank #1.
You May not have thought about it, but your brand is a key word...
...a Keyword which you automatically rank #1 for.
But why stop there?
You Can create boatloads of additional organic traffic when you also brand your techniques and strategies.
For Example:
You've Probably learned about The Skyscraper Technique, my 3-step formula for gaining more organic traffic to your website.
Because I branded my approach "The Skyscraper Technique" I now have a pipeline of additional traffic coming to my website everyday.
In Fact, based on Google Search Console, the keyword "Skyscraper Technique" gets 1,093 searches each month:
Since I rank #1 for that keyword (and appear in the response box) , I get the lion's share of these 1,103 clicks:
Bottom Line?
Whenever You develop a unique strategy, tactic, or strategy...
...make Sure you slap a branded name on it.
When You do, you are going to get a lot of extra organic traffic.
Here is The bargain:
Sure, Social sharing buttons help you get more shares...
...but Typically, they're insufficient.
Instead, I recommend tapping into a copywriter's best friend:
A Call to action.
Let Me explain.
A Couple of months ago I published "17 Insanely Actionable List Building Strategies That Will Create More Subscribers Today":
To Maximize the amount of stocks this article got, I added a "click to tweet" button under each thing on the list:
To My article has over 2900 tweets...
...and A fantastic chunk of those 2900 tweets came from my "click to tweet" buttons:
Here's How it is possible to do exactly the same thing:
First, Locate a super actionable tip or strategy out of your article.
Next, Head to ClickToTweet.com. Click on "fundamental link":
Switch Your actionable tip into a tweet:
Switch Your actionable suggestion into a tweet:
Grab The connection...
...and Pop the link into your post.
You Can use buttons just like I did. However, plain-text links also work great:
Whether You use a button along with a plain link, definitely add one "click To tweet" call to action on your next post.
When Someone lands on your site from a search engine, just two things can occur:
They Either leave away...
...or They stick around.
And If people stick on your page like superglue, Google believes:
"This Is a great page. Let us give it a rankings boost."
But If people leave your site like a sinking boat...
That's If Google drops you like a rock.
The bottom line?
If You need higher rankings, you NEED to keep people on your site.
How? Bucket Brigades.
Bucket Brigades are words and phrases which keep folks on your webpage.
For Case in point:
You May notice that I tend to use short sentences that end in a colon, like this:
That is a Bucket Brigade.
However, Exactly what are Bucket Brigades, precisely?
Bucket Brigades are a classic school copywriting tactic that were originally designed to keep people reading revenue letters.
I have Adapted Bucket Brigades for SEO content and the results are, well, crazy.
In Reality, here's Backlinko's average time on page:
Yes, That is 4 minutes.
A Great chunk of that above-average Time Page is because of the fact that I scatter Bucket Brigades into each article.
Now It is time for me to show you how you can use Bucket Brigades to boost your Time Page:
First, Locate a place on your content where someone's likely to hit their browser's "back" button...
...and Add a Bucket Brigade.
Start Together with your intro.
Here's An example where I utilized two Bucket Brigades within my intro:
(By The way, the Time On Page for that post is over 5 minutes):
You Also want to use Bucket Brigades in the middle of the articles.
Bottom Lineup: whenever you have a section where someone may get bored and leave, add a Bucket Brigade.
You Can make up your personal Bucket Brigades...or you'll be able to use these tried-and-true Bucket Brigade classics:
And -- bada bing, bada boom -- you're set.
No comments:
Post a Comment